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Tinder | Manifesto

Director: Imogen McCluskey, Fat Salmon 
 

Tinder Australia’s 2020 Manifesto campaign's aim was to providing a platform for Gen Z to share their hopes and fears for the new decade. The campaign was received so well it was rolled out across Tinder’s global platforms on TikTok, Snapchat and Instagram.

​‘Manifesto’ content received over 2.5 million completed views and brought over 450k+ users in traffic to the app.

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